Multi-channel campaigns
Build once, launch everywhere
Listings, appraisals, brand, property management, buyer database, projects and rentals - launched on Meta, Google, TikTok and Microsoft with the right objective, geo and budget model for each.
Two modes, one system
Campaigns with an end date and campaigns that never stop
A listing runs for four weeks on a vendor's budget. An appraisal campaign runs all year on the office's. Blend runs both side by side, each with its own defaults, and shows them on one screen.
Per-property campaigns
Listing, rental and project stage. A fixed budget, a start and an end, and creative that changes as the property moves from Just Listed to Open Home to Just Sold.
Always-on campaigns
Appraisal, brand, property management and buyer database. A monthly budget, a farm area, and creative that rotates as results, testimonials and suburb data age.
Channel roles
Each channel does what it does best
Blend doesn't copy one ad to four platforms. It picks the format and objective each channel does best for the campaign type.
Meta
Feed, Stories, Reels and Marketplace. Reach everyone in the suburb.
- Listing and rental ads to buyers and renters nearby
- Just Sold and testimonial brand ads
- Appraisal lead forms in the farm area
- Retargeting the buyer database
TikTok
Short-form video. Where younger buyers and project audiences are.
- Listing walkthroughs cut from synced photos
- Project launch and stage releases
- Agent and office brand stories
Search and Performance Max. Catch intent the moment it appears.
- Appraisal and PM search terms - "sell my house Rose Bay", "property manager"
- Performance Max for listings and projects
- Brand search protection
Microsoft
Bing search and native. An older, higher-value audience others miss.
- Vendor and landlord intent search
- Native placements for appraisal and PM
- Low-cost reach for always-on campaigns
Layering
Three campaigns in one suburb, each amplifying the others
The same household sees your Just Sold result, your listing at 24 Seaspray Ave and your appraisal offer over the same fortnight. Each campaign makes the next one more believable: the result proves the listing, the listing proves the appraisal.
- 1Always-on appraisal campaignRuns across the farm area all year. Every listing and sale below feeds it fresh proof.
- 2Listing campaign at 24 Seaspray AveFour weeks, vendor-funded, a tight radius. Buyers enquire; neighbours notice.
- 3Brand campaign on the resultThe Just Sold ad runs the week after auction, to the same radius.
Beyond residential sales
Projects and rentals run here too
Different client, different operator, different lead - the same system.
Project marketing
Multi-stage campaigns for off-the-plan developments. The developer is the client, registrations sync to the project CRM, and each stage gets its own budget, creative and geo - including interstate.
Rentals
Short leasing campaigns per property, run by the PM team. Inspections and applications are the lead; the landlord gets a report the same way a vendor does.
One approval launches everywhere
See a listing and an appraisal campaign go live on four channels in the same demo
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See your agency's campaigns on one board
A 20-minute demo with your suburbs and your listings
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