Skip to main content
Real Estate

Data health

Every lead in your CRM, with its source attached

Pixels, conversion APIs and CRM sync connected once and watched live - so buyer enquiries, appraisal requests, landlord leads and registrations arrive tagged with the campaign, channel and ad that produced them.

The measurement rigour we brought from ecommerce

Leads without a source are guesses

Most agencies cannot say which ad produced an enquiry, and platform pixels break without anyone noticing. Blend connects the signals once and keeps watching them.

Everything connected once

Website and landing-page pixels, the conversions API for every channel, and a two-way CRM sync - listings, rentals and sold results out, every lead type in. Set up with your web team, then left alone.

ConnectionsAll healthy
Website pixelLive
Conversions APILive
CRM syncLive

Every lead lands with its source

Buyer enquiries, appraisal requests, landlord leads, buyer registrations and project registrations arrive in your CRM tagged with campaign type, channel, ad and creative - so the agent picking up the phone knows where it came from.

CRM recordAppraisal request
SuburbRose BayCampaignWhat's your home worth in Rose Bay?ChannelGoogle · "sell my house Rose Bay"CreativeSuburb results · AugustTypeAlways-on Appraisal

Your signals, watched live

Pixels, conversion APIs and CRM sync monitored in real time. A broken open-home form or a silent pixel shows up as a warning with diagnostics one click away - before it costs a week of enquiries.

Data Health308 events/min
  • Website pixelLive
  • Meta CAPILive
  • Google conversionsLive
  • CRM sync2m ago
  • Open-home formCheck

Today's buyers are next year's vendors

Enquiries from listing campaigns build a first-party buyer database. It becomes the audience for appraisal and brand campaigns, and appraisal leads who did not list feed the next season's vendor campaign.

Your AgencyFirst-party audiences
2,140Buyer enquiries
12 months
1,860Buyer
database
3Always-on
audiences

Put your agency's data to work across every channel

Connected data, reports your vendors can trust and audiences you own

Book a demo

Get started

See your CRM and your channels connected

A 20-minute demo with your suburbs and your listings

Book a demo